dawn, owner-creator

In 1999, Dawn Schenkel created Premier W.E.D. with a deep passion to make weddings and events unforgettable. Adopting the philosophy “We Turn Fantasies Into Memorable Realities” has allowed Dawn to be part of some of the most treasured moments in her clients’ lives. Dawn’s background in non-profit events and fundraisers allows her to be practical with logistics and ensures a budget-minded approach, even as she is passionately pursuing her ideas that are chic and glamorous in their creativity. Dawn’s eye for all things fresh and new, as well as her unfailing sense of humor, has landed her coveted spots in many magazines and national wedding websites. By surrounding herself with high-quality and reputable vendors, Dawn insures that Premier W.E.D. offers impeccable service and prices. As a wife and mother of two, she has been able to grow Premier W.E.D. into an impressive and extraordinary event planning company.

joanne, director

I was born in Nashville Tennessee and lived in Knoxville for seven years until moving back closer to home with my husband and two girls. I attended college at The University of South Carolina (Columbia) and Tusculum College - graduating with a Bachelor of Science in Organizational Management and Marketing. Needing to make a change from the customer service/public relations industry where I spent over 12 years, Dawn approached me with a rewarding and challenging career in the wedding and event industry. Did I see myself being a wedding director? Heavens no! But I have learned so much through the years and I think my favorite moment in the wedding process is just before the Bride and her Father walk down the aisle and the emotional, private moment that you get to witness. I can only imagine that day for my girls and my husband Brady. In the spare time I do have, I run marathons and I enjoy reading. I especially love to laugh and I think that the connection of humor between Dawn and I was immediate and infectious! It certainly helps us in an industry that can be overwhelming and stressful at times. But with out a doubt, I am honored and consider myself blessed to be an integral part of a client’s wedding or event, and I look forward to making more incredible and memorable experiences!

brittany, director

I was raised in Franklin and I attended the University of Tennessee, Knoxville and graduated in 2007 with a Bachelors of Science Degree, Biochemistry & Cellular and Molecular Biology. I absolutely love being in my mid-twenties and living in Nashville! It is the perfect mix of small town manners and big city glamour. For a long time I was unsure of what I wanted to do in life, but I knew that I loved being out and meeting new people. I loved going to events and learning what all went into making the whole thing come together. After working with Dawn and the other ladies at Premier W.E.D., I was hooked with the “behind the scenes” of an event. My education is so scientific but my work as an event planner and director stirs all my creativity! I am also an assistant volleyball coach with a local high school. Volleyball has always been one of my favorite activities but I also enjoy, fashion, summers in Nashville, the beach, and traveling. Helping to bring the client’s vision to life is worth all the hard work and I am thrilled to help make each event become the perfect party.

june, director

When I threw my first surprise birthday party for a friend at age 18, I knew that I was hooked! Event planning and directing is exciting and I absolutely love it but it is only one of my many passions. At the core, I love being creative. It is what I do and what I enjoy the most. I have spent the majority of my career as a writer but I also enjoy art, stationery, interior design, fashion, photography, cooking and scrapbooking. Each activity allows me to experiment through a different creative outlet. My husband, Joe, of 4 years is an artist so I enjoy working with him on creative projects as well. I grew up in Tucson and moved to Phoenix to attend Arizona State University, where I graduated from with my BA in journalism. Upon graduation in 2000, I started working at a medical news and information publisher company where I am currently an Editor-in-Chief. I have also worked as a medical writer, and a medical conference event planner. After living in Phoenix for 11 years, I moved to Nashville with my husband in October 2007 when the company moved its headquarters. Working with Premier W.E.D. has been exciting and a cherished part of my experience here in Nashville. We love Nashville and its Southern charm. As self-proclaimed foodies and music lovers, my husband and I enjoy trying out new restaurants and listening to live music. Nashville is our new home and we look forward to spending many more years here!